Friday, July 10, 2015

Color assignment entry

I loved reading Code Pink, because it gives an actual example of how much of these associations we make are just made up--even though we relate to them as absolute truths. One thing I noticed when visiting India, was how men there unabashedly wear pink. I shared a train cabin with a guy who carried his work papers in a very big and pink tote bag. That was the first time I really realized that at some point someone in this hemisphere decided that pink was for girls, and we've been blindly following that for some reason...

I think color is a power force in visual arts 9as per each article) because:
1. It's such an example of how we create our reality and perception. Someone decides pink is for girls decades ago, and here we are still following that as if it really was some kind of truth other than what we make up. But these associations are at the core for who we are, despite being real or made up. Depending on the culture colors arise different feelings and reactions, and to me art is all about inspiring emotions and reactions in the viewers...
2. Going back to how perception is manufactured, it was interesting reading about creating a product in a different color and with a higher price point makes that color be perceived as a "class signifier." 
3. The way the color red in described at the end of I am Red is pretty and relates to the emotions and experiences we tend to relate to the colors--which often varies according to different cultures.

Ultimately, color is powerful because from them we have emotional reactions that can makes love or hate a piece of art. Despite the reaction being positive or negative, there's a reaction and feelings that weren't there before looking at a piece, and to me, that's what art is all about.

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